googleda yenilikler var arkadaşlar

https://www.google.com/adsense/new burdan bakabilirsiniz.

aşşağıda ingilizce karşılığı var. tam ingilizceye hakim olamadığım için çeviremicem çevirecek bir arkadaş varsa bir zahmet yardımcı olsun.


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Google*AdSense:*What's*New
Increasing*monetization*through*new*forms*of*adver tising*

As*part*of*our*goal*to*improve*the*monetization*of *your*sites,*Google*has*introduced*a*number*of*new *features*for*advertisers,*which*will*directly*imp act*you*as*an*AdSense*publisher.*

We*anticipate*that*these*features*will*introduce*n ew*advertising*dollars*into*the*content*network*by *giving*advertisers*additional*ways*to*reach*their *objectives.*

We're*currently*testing*these*new*features*with*a* select*group*of*advertisers,*and*expect*to*make*th e*features*more*widely*available*in*the*near*futur e.*

Site*targeting:*focusing*on*the*audience*

The*keyword-targeted*ads*that*you're*used*to*seeing*on*your*pa ges*will*now*be*joined*by*a*new*type*of*site-targeted*advertisement.*Site-targeted*ads*allow*advertisers*to*select*the*speci fic*sites*they*feel*are*most*appropriate*to*their* campaign,*and*to*run*their*ads*only*on*those*sites .*

We*believe*that*advertisers*will*leverage*both*our *traditional*keyword-targeted*advertising*which*runs*across*the*entire* AdSense*network,*and*our*new*site-targeted*advertising,*bringing*more*ad*dollars*to* publishers.*

CPM*bidding:*a*new*way*to*generate*revenue*

With*site-targeted*advertising,*advertisers*set*a*maximum*CP M*bid*-*that*is,*the*price*they*are*willing*to*pay*for*ev ery*thousand*impressions*–*and*pay*on*a*per-impression*basis.*This*means*that,*unlike*pay-per-click*ads,*you'll*earn*revenue*each*time*a*CPM*ad* is*displayed*on*your*site.*

For*every*eligible*impression,*both*pay-per-impression*ads*and*pay-per-click*ads*compete*in*the*same*auction.*Our*technol ogy*will*automatically*display*the*highest*perform ing*ads*on*your*pages.*

Expanded*text*ads:*testing*new*formats*

We*are*also*running*a*test*with*text*ads*that*expa nd*to*fill*the*entire*ad*unit,*so*that*only*a*sing le*ad*will*appear*in*that*unit.*At*this*time,*this *test*will*only*apply*to*text*ads*in*a*site-targeted*campaign*and*to*ad*formats*banner-sized*or*larger.*The*expanded*pay-per-impression*text*ad*will*have*to*beat*out*all*of*th e*competing*ads*before*it*can*appear,*so*publisher s*can*be*assured*that*any*expanded*text*ad*is*a*hi ghly*competitive*ad.*These*ads*will*be*served*to*a ny*text-enabled*ad*unit*and*will*abide*by*your*text*ad*col or*settings.*

More*image*ads*

Because*of*these*new*features*available*for*advert isers,*the*number*of*image*ads*in*the*Google*adver tising*network*will*grow.*To*take*advantage*of*the se*ads,*and*the*increased*earnings*potential*that* they*offer,*we*encourage*you*to*review*your*image* ads*preference*in*your*AdSense*Account*Settings*pa ge.*

You*can*also*choose*your*image*ads*preference*on*a *format-by-format*basis*when*generating*your*ad*code.*For*pub lishers*who*want*to*fully*leverage*image*ads,*we*n ow*provide*an*image*ads*only*selection.*

Your*image*ad*inventory*will*also*include*a*small* number*of*Flash*ads*from*a*test*group*of*advertise rs.*These*new*ads*will*adhere*to*the*50KB*size*lim it*for*image*ads,*and*will*be*reviewed*according*t o*our*content*guidelines.

Finally,*we've*added*the*wide*skyscraper*(160x600) *format*to*make*a*total*of*5*ad*formats*supporting *image*ads.*If*you're*opted*in*to*image*ads,*be*su re*to*use*one*of*these*formats*so*that*we*can*send *image*ads*to*your*pages.*


Last*updated:*April*25,*2005*